Video-sharing site could launch a paid content platform for some of its specialist video channels as early as this week, according to The Financial Times.
YouTube reportedly could launch its paid subscription service for some of its specialist video channels as early as this week.
The a la carte service, which could involve as many as 50 video channels, would allow single channel subscriptions for as little as $1.99 a month, people familiar with the plan tell The Financial Times. YouTube confirmed to CNET in February that it was developing such a service but did not indicate when it would be ready for subscribers.
A paid content platform could give the Google-owned video site another revenue stream while allowing channel operators to finance different content production, such as TV shows and movies, a source said.
YouTube declined to comment on a target launch date for the service, reiterating earlier statements on the topic that it had “nothing to announce,” but that it was “looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.”
YouTube has approached a handful of producers about developing content for a subscription platform that might the video-sharing site hoped to launch this year, according to an AdAge report in January. YouTube was also mulling a plan to charge for other items, such as entire libraries of videos, live events, and even self-help or financial advice shows, AdAge reported.
Not long after that report, two lines of code appeared in YouTube for Android that referred to paid channel subscriptions. The code, apparently intended to generate messages on users’ screens, say: “You can only subscribe to this paid channel on your computer,” and “You can only unsubscribe from this paid channel on your computer.”
- Eric Schmidt: “the future is now” for YouTube (slashgear.com)
- Ridley Scott’s Sci-Fi Shorts May Require Paid Subscription On YouTube (tubefilter.com)
Tagged: Advertising Age, channels, CNET, Entertainment, Financial Times, Google, Paid content, Robert Kyncl, subscription, Subscription business model, Television, video, Video hosting service, YouTube